September 8, 2008
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How to Help Your Son or Daughter Find The Right Job

I recently had lunch with a friend of mine whose daughter is in college.  We were talking about real estate, the economy and the market in general. 

With all of the turmoil going on in the market right now, our conversation turned to the outlook for jobs in the area (which I think is quite bright).

Specifically, she was wondering what she could do to help her daughter get a job when she graduates.

As many of you know, I’m a Realtor specializing in Homes For Sale in Houston TX.  Many of you may not have known that I completed graduate work at Texas A&M University in University Administration before I became a real estate agent.  I’ve always had a soft spot for students – one of our major focus areas was how to help prepare them for the “real world” by starting off on the right foot.

Out of our training, interaction with recruiters and study of student development, we put together a more comprehensive program for helping students find the right career. 

Following are four key suggestions on how you can help your son or daughter prepare for life after college.
 

1) TAKE ADVANTAGE OF MACRO TRENDS

One of the best things that you can do to help your son or daughter find the right job is help them think strategically about where they might enjoy working for the next several decades.

Recommend industries that are growing and taking advantage of “macro trends” that will be in place for the next several decades.  Industries that are growing at a rapid rate will typically hire more, pay more and be more “exciting” places to work.

For example, US automotive companies have been pummeled in the last decade.  Ford, GM and Chrysler have laid-off or retired over 100,000 people over the past few years.  GM posted a $38.7 billion loss in 2007, and current employees are seeing their pay and benefits slashed as foreign car companies are continually gaining market share. 

If you could go back to 1990, and give your then-recent graduate the advice of “Consider a career working with computers (e.g. Microsoft, Intel, Dell) instead of automobiles (e.g. Ford, GM, Chrysler),” odds are that it would have been a much more fruitful experience.

Looking forward, we don’t know who will be the next Microsoft.  However, we know some of the largest factors shaping and changing our society now.

A recent McKinsey consulting report identified some of the largest macro trends at work now that are expected to shape the next several decades.  These include:

  • The Internet:  People are spending more and more time on the Internet and advertising dollars being spent online are growing at a fast rate.  Find companies that are able to profit from online shopping, entertainment and social interactions.

  • Energy: Demand for natural resources will grow, as will the strain on the environment.  Oil production is expected to peak in 2020, and people (not only in the US, but in places like China, India, Russia & Brazil) are continually consuming more energy.  Find companies that benefit from high energy prices or provide energy substitutes (ethanol, biofuels, solar energy, wind energy, etc.)

  • Emerging Markets:  By 2010, it is expected that the largest English speaking country in the world will be India, with over 1.2 billion people and over 400M English speakers.  Markets like China, India, Brazil and Russia are growing at phenomenal rates.  Look at companies that benefit from growth in international trade or consider living abroad as part of a management training company for large firms like P&G, Coke, or Pepsi.

  • Aging US Population.  The first Baby Boomer reached retirement age this past year.  By 2030, the number of people older than 65 is expected to increase from 12.4% to almost 20%.  This will have a profound impact on the US.  Look for companies that provide services to the elderly (financial services, health care, travel, etc.)

    While this isn’t a comprehensive list of all of the macro trends, it should help both you and them start to think in the right direction.  A rising tide lifts all boats – help them find one to ride for the next thirty years.


2) HELP THEM FIND AREAS OF PASSION

According to a recent Harvard research study on careers, one of the most important things people can do to have long, productive and successful careers is finding something for which they have a passion.

The study found that successful executives were four times more likely have a personal passion for their industry or business than their counterparts. 

They enjoyed their work more, were more likely to read and learn about their industry outside of the office (something that helps on-the-job productivity), and didn’t mind putting in longer hours than counterparts who were only “somewhat” or “moderately” interested in their industry.

If your son or daughter doesn’t have an overwhelming passion for a certain topic, there are two ways that you can assist them.

Themes of Passion

One way is to help them make a list of all of the things that they’ve really enjoyed over their life.  If they’ve been passionate about little league baseball, video games, Boy Scouts, math, reading or football, write all of these things down. 

It may not be immediately be apparent, but themes begin to emerge. 

You can help foster this natural desire and combine it with macro themes (above) to suggest they look at jobs that take advantage of these interests. 

You may not find “the perfect industry” on the first try, but by making lists and helping refine what to look for and what to avoid it can spark a number of good ideas and things neither of you may have thought of.

Aptitude and Personality Testing Career Planning tool & Career Search

The other way to assist them in refining and selecting an area of interest is a more formal process of aptitude and personality testing.  There are a number of fantastic tests to help determining their natural skills and strengths and suggest careers that are complementary.  These tests (mostly all online now) include:

·       Aptitude Tests
There are several different tests, which uniquely identify your aptitude ability: numerical reasoning, mechanical reasoning, abstract reasoning, spatial relations, verbal reasoning, language usage and spelling. On completion of each aptitude assessment, they will be given a detailed career guidance report and a description of careers, which are suitable to your aptitude abilities.

·       Personality Test
This assessment identifies your personality type. Find out your true nature - Are you an introvert or an extrovert, sensate or intuitive, are you the thinking or feeling type and what is your perception versus your judgment. On completion of this assessment, they will be provided with a report, which answers these questions. Careers matching your personality profile will also be described in detail.

·       Occupational Interest Inventory
The Occupational Interest Inventory identifies the type of career interests that they may have. During the assessment, the system develops a career profile by presenting them with different types of careers, which they must rank in order of preference.

·       Entrepreneurship Index
The Entrepreneurship Index evaluates someone’s level of entrepreneurial orientation. 10 different scales, developed by Dr. C Lankford, measure cognitive and non-cognitive skills. Detailed reports, draw analogies between their mindset and those of leading entrepreneurs.

One good service, AnalyzeMyCareer provides all four of these tests (and more) to help determine an individual's aptitudes, personality, occupational interests and entrepreneurial qualities and provides free ebook on interviewing skills.

 

3) BUILD A GOOD RESUME

What most hiring managers look for in recent college graduates is an ability to learn and an ability to be successful in their school and extracurricular activities.

Hiring managers will typically want to see:

  • Leadership roles.  Most college students aren’t going to be managers in their first job, but school leadership roles demonstrate an ability to work hard, stay-the-course through challenges and work well with others.

  • Good grades. (most of the time good grades aren’t always as important by themselves, but they show he or she possess the ability to learn)

  • Passion.  Student who have shown a commitment and passion to a specific topic (whether it be sports, volunteer activities, drama or something else) typically have the ability to get more passionate about the firm they work for and become more recognized employees.

  • Volunteer work.  Helping others demonstrates the ability for people to think outsides themselves and work better on a team.

  • Accomplishments.  One hiring manager at a large energy company told me that he looks for “A demonstrated track record of being in the top 20% of their peers.  Typically the top 20% accomplishes 80% of the work.  We looking for awards, recognitions or notoriety that suggests these students have done well throughout their life to be in the 20% of their class.”  If you’re part of the National Honor Society, an Eagle Scout or got special recognition at an athletics award banquet – list these recognitions on your resume.

  • Technical and computer skills.  You may take for granted your ability to design a Web page or use advanced functions in Microsoft Office, it is important to list these skills on the resume.  

Help your son or daughter build a good resume. You can find a number of good examples at CollegeRecruiter to use as a model. 

4) GET AN INTERNSHIP

One of the best ways to help them get ready for the “real world” is by assisting them in finding an internship.

There are a number of organizations that are looking for interns – many of them are not paid - but they allow for:

  • a great learning experience,
  • an understanding of business that they may or may not want to work in longer term,
  • a good way to enhance their resume, and
  • a great way to start their business rolodex.

Common intern activities:

  • Sales and marketing
  • Event coordination & management
  • Marketing follow up activities
  • Website development
  • Search engine optimization
  • Inventory management
  • Office support

There are a number of ways to find good internship programs.  The best way is to reach out to some of your contacts to see if they need any assistance (either for a project, “spring break week,” summers, or for ongoing activities).

If you have any comments or other helpful Houston area resources, please post them below!

Alternatively, a number of interesting internships are posted on the Internet or Craigslist.  Currently, if you Google “Houston Internships,” quite a few positions come up, including ones at the Houston Texas, Houston Chronicle, Houston Zoo and several growing technology companies.

By looking for internships in advance – more than a few weeks before the end of the school year – they’re in a much better position to find a role that is both interesting and enjoyable!

PS – HoustonProperties.com is looking for interns who can perform writing, search engine optimization and website development projects.  Candidates don’t need to know how to program html, but familiarity with sites like Facebook, digg, del.icio.us or their own blog is a big plus!  Please email pmm@houstonproperties.com if you’re interested! 

If you have any other great Houston area career resources or tips, please post them below!

 

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