Sell Your Home Fast For More Money: Houston Properties Online Marketing

Sell Your Home Fast For More Money: Houston Properties Online Marketing

Thanks to HGTV, your listing only has 8 seconds to capture a buyer's attention.


Sell Your Home Fast For More Money: Houston Properties Online Marketing

Summary

  • The Houston Properties team sells homes 43.7% faster and for 7.2% more money.

  • This is because more buyers now find homes online than from all other marketing channels combined, and the Houston Properties Team is #1 in online marketing.

  • We have an innovative platform that is more effective and efficient than your average Houston agent.

  • Another key to our success is that we constantly gather and analyze data so we can continuously evolve and adapt. We make sure your listing is updated weekly and share our progress with you every step of the way.

Houston Home Seller Resources

"The Houston Properties Team is amazing! Their listing marketing is second to none. Their prep work, photography, outreach and follow up are spectacular! I highly recommend using them if you’re considering listing your home." – Colleen, Google Review

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Table of Contents

  1. Have The #1 Team In Houston Work For You
  2. Wide International And Relocation Buyers Reach For Your Listing
  3. List With The Best In Online Marketing
  4. Next-level Marketing Platform For Your Listing
  5. Client Reporting Done Right: We're Accountable & Transparent
  6. Sell Your Home Fast For More: It's All About The Online Buyer
  7. "Buyers In Waiting" For Your Listing
  8. We Update Your Listing Weekly (And Report What We Did!)
  9. Quality Listing Photos For Your Houston Home
  10. Win Showings With Our Virtual Tours
  11. Google & Facebook Ads Optimized For Selling Your Home
  12. We Market Your Home To The Realtors® Most Likely To Bring You A Buyer
  13. Our Innovative Pre-Marketing Delivers Results
  14. Put Your Home In Front With Our Open House Program

Have The #1 Team In Houston Work For You

Have The #1 Team In Houston Work For You

The Houston Properties Team is the #1 Boutique Real Estate Team in Houston. Listing with us means having a whole team consistently working for you.

The Houston Properties Team is the #1 boutique real estate team and #6 worldwide out of over 182,000 Keller Williams agents.

We have sold over $750 million of Houston real estate and won over 525 awards. (Read more about our credentials)

If you choose to list with our team, we can provide you with an unparalleled level of efficiency and customer service that can’t be compared to working with just one individual agent.

Beyond our sale numbers, awards, and credentials, what we’re most proud of is our lifelong client relationships that were prospered by having an entire team constantly working behind our listings.


Wide International And Relocation Buyers Reach For Your Listing

Wide International And Relocation Buyers Reach For Your Listing

Keller Williams brokerage is #1 worldwide with the largest pool of international and relocation buyers. Its website has more visitors, views, and social media reach than any other brokerage.

Did you know that 50,000 people relocate to Houston every year? This is a large home buyer market you can market your home to.

The Keller Williams brokerage is the best platform to sell your home to buyers both outside the state and the country, with 600,000 real estate agents from over 100 countries.

With Keller Williams, your listing will have the best exposure to international and relocation buyers.

Read more about Keller Williams and the benefits of listing with the #1 brokerage worldwide by agent count and buyer pool.


List With The Best In Online Marketing

List With The Best In Online Marketing

The Houston Properties Team is better at online marketing than your average Houston agent.

Houston Properties Google

People usually go on one site when they want to check out a new restaurant or figure out how good a new movie is: Google. It’s the world’s top search engine with 3.5B searches made every day.

If you go on Google and type in “Best Houston Realtor”, you’ll see us right at the top.

The same goes for 1,250 more Houston-related search keywords, including “Best Real Estate Agent In Houston” and “Top Houston Realtor”.

Check out these other key figures:

  • The Houston Properties Website records over 50,000 visits monthly, while the average Houston agent has less than 50.

  • Our YouTube videos garner a combined 32,000 views monthly, while the average Houston agent has less than 800.

  • Our social media pages have a combined 45,000 visits on average. The average Houston agent has less than 200.

These statistics are not for our office or brokerage. These are figures solely accredited to our team.

The numbers speak for themselves; When it comes to the online home search, the Houston Properties Team dominates.


Next-level Marketing Platform For Your Listing

Next-level Marketing Platform For Your Listing

Thanks to HGTV, you only have 8 seconds to win a buyer's attention. We were first to adapt to how buyer behavior has changed in the last 120 days.

Buyer behavior has changed over the past 120 days.

For example, did you know that HGTV is now the 3rd largest network in the country?

Imagine being stuck indoors and considering buying a new home. While you’re doing that, you’re likely binge-watching the DIY Network or HGTV. This means a seller’s listing is competing with all these fast-paced, high-quality images.

The Houston Properties team continues to sell faster and for more money because we were first to adapt to this change.

We continuously evolve and adjust to cater to buyers’ expectations and make sure that your listing piques their interest the first few seconds they see it.


Client Reporting Done Right: We’re Accountable & Transparent

Client Reporting Done Right: We're Accountable & Transparent

Not only do we have a better marketing plan; we also do a better job executing it and making sure you know what we're doing.

Two of our core values are accountability and transparency. We believe these are qualities that every home seller deserves from their agent.

Our listing marketing checklist has 152 steps, so we can take care of the little things and avoid big mistakes. (Click here to learn more about the selling mistakes you need to avoid.)

We show you each step through weekly client reports. We also maintain constant communication with you, so you know what we’re doing and that we are working for you every day.

We tell you what we do, do it, and show it to you.


Sell Your Home Fast For More: It’s All About The Online Buyer

Sell Your Home Fast For More: It's All About The Online Buyer

More people find the home they buy online than from all other marketing channels combined.

To sell your home fast for the most money, it’s important to understand that buyer behavior has changed.

While the home selling process still ends with physically inspecting the home and making an offer, the journey now begins online.

95% of buyers now begin their home search online, and 52% found the home they ultimately bought on the internet.


“Buyers In Waiting” For Your Listing

"Buyers In Waiting" For Your Listing

The Houston Properties Team has a database of over 30,000 buyers. One of them could be waiting for your Houston home.

The Houston Properties Team has a database of over 30,000 Houston “buyers in waiting” that we’ve been building since 2002. Meanwhile, the average Houston agent’s database has less than 250 buyers.

Through our extensive buyer database, we’re able to share your home with a larger audience and get honest feedback from them.

If you think about it, your future buyer could already be waiting for your home, even before you start listing and marketing it.


We Update Your Listing Weekly (And Report What We Did!)

We Update Your Listing Weekly (And Report What We Did!)

We update your listing every week and report it to you, so you know we do so much more than just putting up a sign on your yard and putting up your listing online.

Let’s say you hire an agent who promises to market your listing.

How will you know if their “marketing process” is nothing more than placing a sign on the yard, putting your listing on HAR, and calling it a day?

Our process involves a 152-step checklist, weekly client reports, and extensive data analysis.

We also collect feedback from buyers, people who’ve seen your listing and home, and agents in your neighborhood.

Once your listing is active, we continue to update it according to what works and what doesn’t. We remain in constant communication so you’re in the loop with your listing’s progress and how it evolves.


Quality Listing Photos For Your Houston Home

Quality Listing Photos For Your Houston Home

We provide professional staging, video, photography, and other services to help buyers see your home as their dream home.

Taking exceptional photos is essential for a great online listing. You only have mere seconds to capture a buyer’s attention, which means the quality of your visuals is crucial.

However, this is easier said than done.

That’s because taking great photos requires a tedious multi-step process (staging, finding the right equipment, scheduling the right day and time, etc) that individual agents don’t have the time or resources to accomplish.

The Houston Properties Team offers all these services and more because we know what it takes to produce outstanding listing photos.

Check out our guides on listing photo mistakes and home staging to learn more about how we create great listing visuals.


Win Showings With Our Virtual Tours

Win Showings With Our Virtual Tours

We track results and generate showings with our quality virtual tours.

Matterport tour

In the age of the online home search, 67% of prospective buyers want virtual tours in listings. Those that feature them get clicked on 87% more than those that don’t.

We work with Matterport, one of the highest quality virtual tour programs in the market, to ensure that buyers can experience your Houston home fully, even if they’re at the comfort of theirs.

We also have a team member dedicated to helping you with virtual tours and tracking the attention they receive.


Google & Facebook Ads Optimized For Selling Your Home

Google & Facebook Ads Optimized For Selling Your Home

A lot of agents talk about "targeted online marketing", but we have the track record to prove that ours works.

How much do you know about retargeted marketing and optimizing Google and Facebook ads for your listing?

If your answer is, “not a lot”, you don’t have to worry.

Our data analytics and web marketing are spearheaded by a Harvard graduate who has over a decade of experience in online marketing.

Through marketing advancements such as retargeting, geofencing, and A/B testing, we can find out what your future buyers are like, where they are, and how to reach them.

With these tools, our listing advertising is faster, smoother, and more precise than ever.


We Market Your Home To The Realtors® Most Likely To Bring You A Buyer

We Market Your Home To The Realtors® Most Likely To Bring You A Buyer

We have the resources and the reputation to bring your listing to a Realtor® most likely to sell it.

Can you guess how many Realtors® are currently in Houston?

Over 36,000.

You may be surprised to hear that only about 10% of those agents sell over 90% of the homes in Houston.

The Houston Properties Team is different because we know how to market your home to the Realtors® that are most likely to bring you a buyer. This is based on our elevated technology platform and our reputation within the Houston market that gets our emails answered and phone calls returned.

Read more about the best Realtor® team in Houston.


Our Innovative Pre-Marketing Delivers Results

Our Innovative Pre-Marketing Delivers Results

Our team can give Realtors® a "sneak peek" of your home before it even goes on the market.

HAR has rolled out a new “Coming Soon” feature that lets us promote properties that aren’t quite ready for the market.

As previously mentioned, we have the ability to target every Realtor® who’s sold a property in any area by pricepoint. We’ll send them a personalized email with a sneak peek of your home, generating buzz and effectively marketing your listing even before it becomes active.


Put Your Home In Front With Our Open House Program

Put Your Home In Front With Our Open House Program

With the Houston Properties Team's capability to host both live and virtual open houses, you can put your home in front of as many future buyers as possible.

Despite the pivot to everything digital, a study shows that 30% of luxury home buyers still go to open houses during their home search.

Meanwhile, demand for virtual open houses has been steadily on the rise, simulating live events and interaction with people without having to go outside.

In the Houston Properties Team, we have the most effective open house program, both in-person and virtual. Having completed over 1000 open houses, we’ve built a 28-point checklist to follow and proved trained open house hosts for maximum efficiency.

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Paige Martin

Our Recent Awards

Why We’re Different

  • #1 Keller Williams Realtor in Houston
  • #1 Keller Williams Realtor in Texas
  • #5 Keller Williams Realtor in the U.S.
  • "One of Houston's Top 25 Realtors," Houston
    Business Journal
  • "One of America's Best Realtors," RealTrends.com / WSJ
  • Over $500 Million in Houston residential home sales
  • We know this market, and this property.
  • We're candid.
  • We'll tell you the "bad' and the "ugly" about any property we show you.
  • Most often, we talk our clients into NOT BUYING.
- Gretchen & Brad Richter- Gretchen & Brad Richter
“We relocated to Texas from out of state 3 years ago, and Paige’s intimate knowledge of Houston neighborhoods, valuations, trends, and pitfalls was simply unmatched. We would never have been able to find our perfect home without her. She was calm and focused when everything seemed most challenging — a true professional and advocate who has become a dear friend. We are grateful to have met her!

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- Peter McGillivray & Jillian Jopling- Peter McGillivray & Jillian Jopling
“Paige demonstrated all qualities you want in a realtor – knowledgeable, attentive, responsive, patient. She put us into our first dream home, and due to that experience, we’ve returned to her time and again for our other real estate needs. You will quickly realize after working with Paige that while she focuses on completing your deal, her endgame is to ensure her clients’ needs are preserved and satisfied.

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- Gail & Ian Mackey- Gail & Ian Mackey
“As first time buyers in the US, we are delighted to have worked with Paige. She is a delight to work with, and I would recommend anyone to enlist her help if you’re looking to either buy or sell a property.

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- Dr. Jen Shroff- Dr. Jen Shroff
“Paige is simply the best. She was patient with us throughout the process and took time to answer all of our questions! She knows so much about the housing market so we felt very confident that we were in great hands!

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- Travis LeConey- Travis LeConey
“Paige has helped my wife and I twice now. I couldn’t think of a better person to have in your corner when buying or selling! She guided us through the process, and made it seem so easy that selling/buying was fun! Paige is a great person, very responsive, and great at what she does. I recommend Paige to all my friends and co-workers. If you are buying or selling in the area Paige covers, give her a call. You won’t regret it!

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- Xavier Refunjol- Xavier Refunjol
“Paige is dedicated, thorough and caring to where you feel you’re their only client. Their best asset is their honesty, based on experience and data. We had a great time buying our first home largely because of them. We would not hesitate to recommend them to anyone.

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- Taylor Lamb- Taylor Lamb
“Paige was wonderful to work with. She was thorough, knowledgeable and patient. I would highly recommend Paige to anyone looking to buy or sell a home.”

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- Jeremy & Lynn Greene- Jeremy & Lynn Greene
“Paige Martin is the best Realtor. She is highly experienced and very knowledgeable. She made our buying experience an enjoyable one, not only for us, but for our daughter, son-in-law and several of our friends. We have bought and sold many houses, and Paige has been the best realtor we have ever worked with. We highly recommend her.

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- Dr. Forrest Roth, MD- Dr. Forrest Roth, MD
“Paige is the best of the best when it comes to real estate! She has bought & sold many properties for us & we couldn't recommend her more highly!

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- Tina Spiller, Chevron- Tina Spiller, Chevron
“I really enjoyed working with Paige on the sale of my townhome. The HAR listing was perfect and went up quickly and the sale was closed within 30 days. I definitely recommend Paige for any real estate transaction.

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Read 100+ Testimonials: LinkedIn for the Best Houston Realtor

What We Can Do For You

CANDID ADVICE

Our promise is to always give you the most candid advice on any property, to help you make the best decision for your family.

EXPERTISE

Having sold over $500M of Houston homes, we've seen the good, bad & ugly and can help you avoid problems.

GREAT DATA

We built a proprietary data analytics package to help give you the best information on any neighborhood, building or home.

NETWORK OF EXPERTS

Built over fifteen years, our network of experts can help you through each step of the process plus help making living in your new home more enjoyable.

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